TikTok creator onboarding

Less is more.

Your guide to In A Nutshell: how the game works, and how to film and edit it for social media.

In A Nutshell box

Get to know the game

A head-to-head guessing game where less is more. Play 1v1 or split into two teams. If you can see the question you'll know the answer. The fun is working out how few words you need before the answer clicks.

πŸ₯œ One word is the holy grail.
How few words do you need? In A Nutshell being played
Players2-20
Ages10+
To play15 mins
Questions450+

In the box: 460 questions & answers·Rules·2 ways to play·Scoreboards·Score tokens

Two ways to play

Both have gone viral organically for us.

Friends playing Nutpicker

Nutpicker

  1. One player sees the whole question.
  2. They hide as many words as they dare.
  3. The team guesses from what's left.

⭐ Fewer words = more points. One word = dream result.

Friends playing Hot Nutato

Hot Nutato

  1. Open one word for the OTHER team.
  2. They guess, or open one for you and pass it back.
  3. First correct answer wins the point.

😈 Try to pick the most useless word you can for the other team.

How to film

🎬

Film several rounds

One session should give you multiple videos.

πŸ“¦

Keep the game visible

Box / revealer in shot where possible.

πŸ‘₯

Use your people

Partners, family, friends, big teams. Whoever makes your content work.

Camera set-up ideas

Just the cluegiver

One cluegiver on screen, reacting to all the comments of the other players that can be heard in the background.

They can either give their thought process on which words they're going to hide, or have already revealed their words, so that's all you can see, and instead react to the other players talking about what they think the answer might be.

Just the guessers

Show the guessers on screen, with the cluegiver's reactions heard in the background.

1-3 people in frame, then jump

Keep 1-3 people in the frame at one time, then jump to the others in the edit.

Harder

Everyone in one shot

A big group with all the players in shot. You can pan from side to side.

Play with energy

In A Nutshell is built for ridiculous guesses, big reactions, arguments, shock and genuine "HOW?!" moments. Capture plenty with clear frames/shots of people. Then build the edit around the moment everyone laughed, shouted, argued or completely lost it.

Video ideas

Themes for each game mode

πŸ₯œ Nutpicker gold

  • 1-word miracle
  • Absurd wrong guess
  • "How did you miss that?!"
  • Same wavelength
  • Steal / eureka
  • Risking one more word

πŸ”₯ Hot Nutato gold

  • Useless clue delight
  • Total confusion
  • Impossible correct guess
  • Changed-my-mind regret
  • Team rivalry
  • Steal / comeback

Other hooks that can work

"I can't believe he got that from ONE word…"
"How did you NOT get that?!"
"My dad's reaction killed me πŸ˜‚"
"This was the WORST clue I could give them…"
"Can you get it before they do?"
"POV: game night gets way too competitive"

How to edit

Ways to shape the edit

Payoff first

Start with the payoff, the big laugh or big celebration, then go back to explain how you got there, or just move on to the next question.

or

Cluegiver's thoughts

Pull into the cluegiver's thought process.

or

Guesser's thoughts

Pull into the guesser's thought process.

or

Sell it

Sell where it fits and who it fits for.

Editing tips

⚑

Jump in immediately

No intro or long setup.

βœ‚οΈ

Cut dead time

Pauses, searching, set-up, repetition: gone.

πŸ”Š

Keep reactions clear

The voices are the content.

πŸ₯œ

Show the game

Keep the box / revealer visible where possible.

πŸ‘€

Give us a reason to stay

A reaction, decision, puzzle or occasion.

πŸ’₯

Pay it off

If you tease the moment, show why it happened.

πŸ’¬

Text overlay (optional) Most videos seem to have text overlaid for the first 2-3 seconds, e.g. "We can't stop playing this". It can work with and without, so it's worth experimenting.

What doesn't work

These rarely work well for board games.

  • βœ•Long talking-head reviews
  • βœ•Slow unboxings
  • βœ•Rules before gameplay
  • βœ•Product-only B-roll
  • βœ•Low energy or slow gameplay